Ginkgo Bioworks leveraged its existing technology platforms and infrastructure to actively support COVID-19 response efforts during the Pandemic. It founded Concentric to provide COVID-19 diagnostic testing solutions primarily to the school systems, K-12, across the country.
The rapidly evolving dynamics of this uncertain time on a global scale demanded a swift response. The business scaled up exponentially, and the organization accelerated expansion, subsequently leading to its IPO. Many moving parts in uncertain times, navigating through unknown scenarios.
Problem Statement:
How might Human-Centered Design (HCD) help Concentric scale and expand sustainably in the face of uncertainty?
Opportunity:
Concentric was about to experience growth beyond its capacity. It needed strategies for managing the operational impact of rapid changes amid turbulent times.
Leveraging design as an agent to transform business, it can:
• Foster a mindset and skillset that embrace the unknowns
• Craft short-term results that compound into long-term gains
Client:
Ginkgo Bioworks, 2021
Responsibility:
Role/Responsibility: Build Design and Research Practice Develop PM/UX/Dev workflow
